THE NOBLE CHANGE
VIDEO COMING SOON...
The Noble Change is a pioneering philanthropic initiative dedicated to addressing the world’s most urgent global challenges — one penny at a time.
We’re not a company — we’re a system.
Turning everyday transactions into a global funding engine for people, the planet, and our future.
We will empower individuals from around the world to contribute just 1 penny (or its equivalent) daily towards transformative social, environmental, and explorational initiatives that turn small contributions into life-changing solutions for humanity and our planet.
SOCIAL INITIATIVES
Social initiatives focus on improving the quality of life for communities and individuals by addressing critical issues such as poverty, education, healthcare, inequality, and mental health. The goal is to create positive, lasting change in society and support the well-being of individuals on all levels.
ENVIRONMENTAL INITIATIVES
Environmental initiatives aim to protect and preserve the planet, tackling challenges like climate change, pollution, resource depletion, and the conservation of biodiversity. The focus is on sustainable solutions that safeguard the Earth’s natural resources for future generations.
EXPLORATIONAL INITIATIVES
Explorational initiatives involve the pursuit of new knowledge and discovery through scientific exploration, whether it’s exploring new frontiers in space, the deep ocean, or remote parts of the world. These initiatives expand human understanding and fuel innovation, driving progress that shapes the future of humanity & all things living.
OUR VALUES
DISCRETION
Noble Change isn’t about the people behind it—it’s about the movement we will create. Our identity lies in the impact we will make globally, not individual recognition. Even something as small as a single penny can lead to transformative change when united with billions of others. Together, we will create a powerful force for global progress.
EXCELLENCE
Our overriding objective is excellence. When we say excellence, we mean the intellectual flexibility that breeds innovation resulting in continuous improvement.
CURIOSITY
Science and innovation have drastically enhanced and transformed our lives, shaping the world we live in today. At Noble Change, we believe the potential of what is yet to be achieved is limitless. It’s the curiosity and drive for progress that fuels our mission to make the impossible possible.
RADICAL TRANSPARENCY
We believe trust is built through openness. Every penny given through NC'S Digital Donation Box will be visible, traceable and accountable-from donation to deployment. By sharing data, results, and challenges, we will ensure collective confidence and long-term legitimacy.
THE PROBLEM
Global challenges remain critically underfunded.
A Sense of Powerlessness in the Face of Global Challenges.
Whether it’s sustainability, inequality or technological disruption — people across the world often feel that their individual actions don’t matter, that the problems are “too big” for them to influence. This creates apathy, distrust, and inaction, even among those who care deeply.
It’s a cultural and psychological gap, not just a financial one.
At the same time, funding for public awareness and education remains fragmented and adhoc — leaving communities vulnerable to misinformation, apathy, and inaction.
And even when scientific solutions do exist, a persistent policy and implementation gap
stands in the way: national commitments are often underfunded, unenforced, or blocked by structural barriers.
OUR SOLUTION
The Digital Donation Box is the invisible engine behind The Noble Change. It’s a simple idea with transformative power: a 1p (one penny) opt-out micro-donation added to everyday digital transactions — from your morning coffee to your weekly groceries.
Over time, these tiny donations add up. Across millions of people and billions of transactions, the DDB becomes a global funding stream for high impact research, innovation & solutions to the world's greatest challenges. 100% of resources will go towards advancing our mission, whether through direct funding, research, or scaling solutions via strategic investments.
STRATEGIC ADVANTAGES OF FOCUSING ON SCIENCE & INNOVATION
Traditional charities often concentrate on short-term relief, providing immediate aid like food, shelter, and medical care. While this approach addresses urgent needs, it frequently lacks a long-term impact. For instance, 80% of charitable donations are directed towards immediate relief rather than systemic solutions. In contrast, Noble Change is committed to long-term sustainable solutions through the power of science and innovation.
We recognise that over 90% of scientific discoveries never transition from the lab to real-world applications, resulting in a significant loss for both science and humanity. The global research funding gap exceeds £1.5 trillion each year, leaving potentially life-saving innovations undeveloped.
By partnering with top research universities, we bridge this critical gap and ensure that groundbreaking research becomes a catalyst for transformative change. Our approach will address the root causes of major global challenges, such as preventable child mortality and lack of essential resources & healthcare, ensuring that visionary ideas translate into enduring solutions. Our mission is to ensure that the benefits of science and innovation reach everyone.
OUR INVESTMENT FUND
Our Global Impact Fund, will be an independent Fund-of-Funds, investment vehicle managed by The Noble Change & will focus on transformative sectors such as climate technology, life sciences, and sustainability. Designed to drive growth and enhance financial stability, this fund ensures we will have the resources to sustain and expand our mission.
A key aspect of our strategy will be our investment in venture funds, primarily from the universities that we partner with, ensuring alignment with our long-term vision and a direct impact on the cutting edge of research and development.
We will not be a passive funder, we aim to be part of the entire solution lifecycle — from early research and commercialisation to deployment and scaling — ensuring the innovations we support become real-world solutions reaching the communities and individuals who need them most.
A MESSAGE FROM THE FOUNDER
"At The Noble Change, we see pennies not as disregarded change at the bottom of handbags or lost between sofa cushions, but as powerful tools for transformation. My own life journey—overcoming homelessness and facing countless barriers with limited opportunities has deeply shaped this perspective. I know firsthand how even the smallest, most overlooked contributions can have a significant impact. Here, we will unite these often-dismissed pennies to tackle some of the world’s greatest challenges, turning them into forces for profound, positive change.
Noble Change will be more than a charity; it’s a movement aiming to reshape philanthropy. Our mission is to become the world’s most impactful organisation, fuelled by groundbreaking research and innovation. We are dedicated to saving and improving billions of lives globally, showing that even the smallest contributions, when combined with visionary thinking, can drive lasting change. Together, we prove that every penny, backed by purpose and innovation, has the power to transform the world."